You get your monthly mobile phone bill. It’s the price of a good meal at a Michelin-starred restaurant. Some mistake surely? So you phone the telephone company. After working your way through a smorgasbord of options, and after yet more time listening to lift-music, you finally get to speak to a sentient being who quickly ascertains that you are on the wrong price-plan. He will gladly put you on the right track. “Can this be retrospectively applied?” No it can’t. “Can the company’s sophisticated computer system automatically transfer you to the most beneficial price plan?” No it can’t. Actually make that: “No it won’t”. That’s because this is an example of a company that is trading, and very profitably so, on your frailty and the finite limitations of your time and attention. And there are many other examples: the insurance companies that hike our rates annually but offer much lower rates to new customers, the superior 1st year rates offered to new account holders by financial institutions etcetera, etcetera. It’s not that you can’t make positive changes to your advantage, it’s just that they are counting on your not doing so. Actually what they are counting on is that fewer of us will swim out of their nets, than will be the number of new victims that will swim into them. What a waste of time, energy and resource – not only yours, but theirs as well. How did we ever allow ourselves to get into such traps? What’s happened to rewarding customer loyalty, as opposed to punishing it? These operating policies have come about as a bi-product of an age that has lost sight of the longer term and only sees the short term horizons. Profits this year, let next year take care of itself. Isn’t it time we stood up like the Howard Beale character in the 1976 film, Network, and start to holler: “I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!”

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One Response to The Ericle’s 1st Rant!

  1. GC says:

    J’ai vu le film at je suis d’accord avec toi – on vit dans un monde fou. Mais la question reste: à qui la faute?

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